Cleanup Corporation – Leading Design Innovation in a Japanese Firm
Masakazu Sugiura
Novotel Suvarnabhumi Airport Hotel: Aligning Development with Operation
Russell Arthur Smith & Nigel Goodwin
Teaching Note available
Other Subject: Economics
Yamaha Indonesia (A): Positioning and Launching Automatic Motorcycles in Indonesia
Hooi Den Huan & Nigel Goodwin
Teaching Note available
Yamaha Indonesia (B): Nouvo and Mio Market Position
Hooi Den Huan & Nigel Goodwin
Teaching Note available
Other subject: Strategy
C-Map Norway In Southeast Asia: Electronic Navigational Charts (Encs)
Xia Yang & D. G. Allampalli
Asia Pacific Branding for Online Hotel Reservations: Expedia, Inc.
Nigel Goodwin & Judy A. Sigauw
Teaching & Background Note available
Other Subject: International Business
Banyan Tree Hotels & Resorts, 2003: International Marketing Management
Xia Yang & Shirley Tan
Other subject: International Business
Strategic Innovation at RISIS (A): The RISIS Orchid – The Science and Art of "Can Do" Innovation
Wee Beng Geok & Seow Jia Min
Teaching Note available
Also listed in the DesignSingapore Council Case Study Project
Strategic Innovation at RISIS (B): Redefining Design Values
Wee Beng Geok & Seow Jia Min
Teaching Note available
Also listed in the DesignSingapore Council Case Study Project
Raffles International: Positioning the Acquired Swissotel Brand
Nigel Goodwin, Elizabeth Ann O'Neil & Russell Arthur Smith
Teaching Note available
Other subject: Strategy
Raffles: Branding a Historic Hotel
Nigel Goodwin & Joan C. Henderson
Teaching Note available
Banyan Tree Hotels & Resorts: Designing Romance
Wee Beng Geok & Seow Jia Min
Also listed in the DesignSingapore Council Case Study Project
Asia Pacific Breweries' Anchor Beer in Singapore (A): A Repositioning Decision
Chung Mann Yien Cindy & Shirley Tan
Asia Pacific Breweries' Anchor Beer in Singapore (B): The New Challenges
Chung Mann Yien Cindy & Shirley Tan
Intercontinental, Pudong, Shanghai – Repositioning to Address A New Challenge
Xia Yang & Chung Sang Pok
Banyan Tree (A)
Xia Yang & Tom Gleave
Other subjects: Entrepreneurship, Strategy
Banyan Tree (B)
Xia Yang & Tom Gleave
Other subjects: Entrepreneurship, Strategy
High-Tech Associates (A) – Accept the E-Business Challenge?
Edna Reid & Tom Gleave
Teaching Note available
Other subjects: IT & E-Commerce, Management of Technology & Innovation
High-Tech Associates (B) – Accept the CRM Challenge?
Edna Reid & Tom Gleave
Teaching Note available
Other subjects: IT & E-Commerce, Management of Technology & Innovation, Strategy
