Nanyang Optical: Beyond Product Design From Idea to Launch
Wee Beng Geok & Nigel Goodwin
Teaching Note available
Other subject: Management of Technology and Innovation
MarkPlus&Co (A): Managing for Growth
Nigel Goodwin & Hooi Den Huan
Teaching Note available
Other subject: Human Resource Management
MarkPlus&Co (B): Expanding in Southeast Asia
Nigel Goodwin & Hooi Den Huan
Teaching Note available
Other subject: Human Resource Management
BreadTalk: Managing Expansion Through Franchising
Foo See Liang & Chung Sang Pok
Singapore Mobile Company: Managing for Profitable Growth
Chan Teng Heng & Shirley Tan
Intertainer Asia (A): Programming and Distributing Hollywood Movies Online in the Asia-Pacific Countries
Olaf Rieck & Shirley Tan
Other subjects: IT & E-Commerce, Management of Technology & Innovation
iProperty.com: Creating an Internet Venture
Michael Heng & D. G. Allampalli
Teaching Note available
The Shiatsu School (A)
Wee Beng Geok & Tom Gleave
Teaching Note available
Other subject: Strategy
The Shiatsu School (B)
Wee Beng Geok & Tom Gleave
Teaching Note available
Other subject: Marketing