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Hospitality & Tourism Airlines & Aviation Government Linked Companies		Technology Country-based (other than Singapore)

Hotel Wuxi International: Expansion into China
Leong Choon Chiang
Teaching Note available

Novotel Suvarnabhumi Airport Hotel: Aligning Development with Operation
Russell Arthur Smith & Nigel Goodwin
Teaching Note available
Other subject: Economics

Setting The Stage For Service – Drama-based Workshops For Soft Skills Development
Wee Beng Geok & Ivy Buche

Asia Pacific Strategy For Online Hotel Reservations: Cendant Travel Distribution Services
Nigel Goodwin & Judy A. Sigauw
Teaching Note available
Background Note available

Asia Pacific Branding for Online Hotel Reservations: Expedia, Inc.
Nigel Goodwin & Judy A. Sigauw
Teaching Note available
Background Note available

Banyan Tree Hotels & Resorts, 2003: International Marketing Management
Xia Yang & Shirley Tan
Other subject: International Business

Banyan Tree (A)
Xia Yang and Tom Gleave
Other subjects: Entrepreneurship, Strategy

Banyan Tree (B)
Xia Yang and Tom Gleave
Other subjects: Entrepreneurship, Strategy

Banyan Tree Hotels & Resorts: Designing Romance
Wee Beng Geok & Seow Jia Min
Also listed in the DesignSingapore Council Case Study Project

Raffles International: Positioning the Acquired Swissotel Brand
Nigel Goodwin, Elizabeth Ann O'Neil & Russell Arthur Smith
Teaching Note available
Other subject: Strategy

Raffles: Branding a Historic Hotel
Nigel Goodwin & Joan C. Henderson
Teaching Note available

Intercontinental, Pudong, Shanghai – Repositioning to Address A New Challenge
Xia Yang and Chung Sang Pok

Starwood Hotels & Resorts Worldwide Inc.: Asia Pacific
Leong Choon Chiang & D. G. Allampalli
Teaching Note available
Other subjects: Marketing, Entrepreneurship