TOPIC/SUBTOPIC :
PRICING APPROACH
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| Case Title |
Competitive Dynamics in Home Video Games (F): The Fall of 3DO |
| Case Author(s) |
Coughlan, Peter J
Freier, Debbie
|
| Issues Covered |
The high stakes involved in attempting to redefine the competitive landscape of the home video game industry by a start-up.
|
| Countries |
North America
|
| Industry |
Computers & Electronics |
| Period Covered |
2001 & beyond |
| Case Title |
Samsung China: The Introduction Of Color TV |
| Case Author(s) |
PW Beamish
DJ Sharp
CB Choi
|
| Issues Covered |
Market Entry, International Business, International Marketing, Market Segmentation
|
| Countries |
China
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1995 |
| Case Title |
Delphi India Limited Outsourcing |
| Case Author(s) |
Shiv Shubhang Mathur
|
| Issues Covered |
Distribution Management; Logistics; Packaging
|
| Countries |
India
|
| Industry |
Construction - Building Materials & Equipment |
| Period Covered |
1998-2000 |
| Case Title |
NFPC Ltd. in a Fix |
| Case Author(s) |
Sarath Chandra
|
| Issues Covered |
Pricing, Consumer Survey, Sales Promotion
|
| Countries |
India
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1999-2001 |
|