TOPIC/SUBTOPIC :
PRICING APPROACH
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| Case Title |
Kodak's Health Imaging Division in Asia: The Crisis in Thailand (B) |
| Case Author(s) |
Nancy Sousa
Richard DeMartino
Stanley Widrick
|
| Issues Covered |
international marketing, international business, pricing strategy, foreign exchange, general management
|
| Countries |
Thailand
|
| Industry |
Industrial Products, Tools & Machinery |
| Period Covered |
1999 |
| Case Title |
Philip Morris K.K. |
| Case Author(s) |
Turpin, D
|
| Issues Covered |
Pricing; Competition; Market Positioning
|
| Countries |
Japan
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1987 |
| Case Title |
Goal! Japan Scores In Soccer |
| Case Author(s) |
H Schutte
J Probert
|
| Issues Covered |
Marketing Of Services; Market Entry; Launch Of Services; Positioning; Professional Football
|
| Countries |
Japan
|
| Industry |
Retail & Merchandising |
| Period Covered |
1989-1996 |
| Case Title |
AT&T USADirect In-Language Service: India |
| Case Author(s) |
John A. Quelch
|
| Issues Covered |
International Marketing, Demand Analysis
|
| Countries |
India
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1993-1994 |
| Case Title |
Dainik Bhaskar - Jaipur |
| Case Author(s) |
Piyush Kumar Sinha
Kunjesh Pariher
|
| Issues Covered |
International Business, Marketing, Strategy
|
| Countries |
India
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1995-1997 |
| Case Title |
Asia City Publishing Ltd. |
| Case Author(s) |
JR Kennedy
T Gleave
|
| Issues Covered |
Product Concept, Consumer Analysis, Profit Planning, Cash Flow
|
| Countries |
Hong Kong
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1995 |
| Case Title |
Asiaweek: Positioning A Regional Magazine |
| Case Author(s) |
H Schutte
J Probert
|
| Issues Covered |
Regional Marketing; Asian Economic Crisis
|
| Countries |
Asia
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1975-1998 |
|