TOPIC/SUBTOPIC :
PRICING APPROACH
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| Case Title |
Cartier Japan |
| Case Author(s) |
H Schutte
J Probert
|
| Issues Covered |
Market Environment; Consumer Behaviour; Repositioning; Luxury Products
|
| Countries |
Japan
|
| Industry |
Furniture, Textiles, Crafts & Jewellery |
| Period Covered |
1985-1995 |
| Case Title |
Newspaper Crisis: The Cut-Throat Price War |
| Case Author(s) |
Susan Tai
|
| Issues Covered |
Price war in the Chinese newspaper market in Hong Kong (1995 -1996)
|
| Countries |
Hong Kong
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1995 - 1996 |
| Case Title |
Minolta Camera Co. Ltd. |
| Case Author(s) |
Ulrich E. Wiechmann
|
| Issues Covered |
Distribution; Exports; International Marketing; Marketing Management; Multinational Corporations; Pricing
|
| Countries |
Japan
|
| Industry |
Consumer Goods & Services |
| Period Covered |
1971 |
| Case Title |
Citibank: Launching The Credit Card In Asia Pacific (B) |
| Case Author(s) |
V. Kasturi Rangan
Marie Bell
|
| Issues Covered |
International Marketing; Marketing Strategy; Pricing; Product Introduction; Product Positioning; Service Management
|
| Countries |
Asia
|
| Industry |
Financial Services |
| Period Covered |
1989 |
| Case Title |
Kirin Brewery Co. Ltd. (B) (Revised) |
| Case Author(s) |
Turpin, D
|
| Issues Covered |
Marketing; Industry Analysis
|
| Countries |
Japan
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1987-1989 |
| Case Title |
Raasi Foods Limited: Supreme Chilled Chicken Division |
| Case Author(s) |
Nikhil Sharma
Prasad Gopalan
Ramprasad S
Reshma Khan
|
| Issues Covered |
Marketing Strategy; Brand Building; Market Development
|
| Countries |
India
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997-1999 |
| Case Title |
McDonald's Co (Japan) Ltd |
| Case Author(s) |
Leo Paul Dana
|
| Issues Covered |
Franchising; management fee; fast-food; adapting to the environment; Japan; economic crisis; pricing; elasticity of demand.
|
| Countries |
Japan
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Late 1990s |
| Case Title |
Nirula's Small Business in India |
| Case Author(s) |
Leo Paul Dana
|
| Issues Covered |
Competition; maketing; pricing; menus.
|
| Countries |
India
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997 |
|