TOPIC/SUBTOPIC : PRICING APPROACH Page  1 2 3 4 5 6 7  Case Title Competitive Dynamics in Home Video Games (H): The Demise of the Sega Saturn Case Author(s) Coughlan, Peter J. Issues Covered Haste makes waste. The costly ramifications of hastening to be the first to market without proper preparation in the complex home video game industry. Countries Japan Industry Computers & Electronics Period Covered 2001 & beyond Case Title Infosys: Financing an Indian Software Start-Up Case Author(s) Kuemmerle, Walter Coughlin, William J. Issues Covered Managing a globalizing IT company's financing needs and cross-cultural work force. Countries North America, India Industry Computer Software & Services Period Covered 1999 Case Title S1 Corp. Case Author(s) Samuel Chun Issues Covered Market Segmentation; Pricing; Sales Management Countries South Korea Industry Business Services & Equipment Period Covered 1996 Case Title Competitive Dynamics in Home Video Games (C): The Sega Genesis Case Author(s) Coughlan, Peter J. Issues Covered Challenging the home video game industry leader; responding to competitive threat from an established player. Countries North America, Japan Industry Computers & Electronics Period Covered 2001 & beyond Case Title Vikram Freighters Case Author(s) Ramesh Punugu Viky Kate Issues Covered Logistics; Costing And Pricing Countries India Industry Logistics Period Covered 1998-2000 Case Title Levi Strauss Japan K.K. Case Author(s) David B. Montgomery Elizabeth Carducci Akiko Horikawa Issues Covered International Marketing; Marketing Mixes; Marketing Strategy Countries Japan Industry Retail & Merchandising Period Covered - Case Title Competitive Dynamics in Home Video Games (G): Launching the Sega Saturn Case Author(s) Coughlan, Peter J. Freier, Debbie Issues Covered Weighing the costs and benefits of being the first to market in the highly competitive home video game industry. Countries Japan Industry Computers & Electronics Period Covered 2001 & beyond Case Title Pacific Western Brewing Company - Going Organic Case Author(s) JR Kennedy T Gleave Issues Covered Consumer Behaviour, Distribution, Pricing Countries North America, Japan Industry Food, Beverages & Tobacco Period Covered 1997 Case Title Competitive Dynamics in Home Video Games (E): The Rise of 3DO and 32-bit Gaming Case Author(s) Coughlan, Peter J. Issues Covered Competitive landscape of the home video game industry changed by the introduction of a new product and business model from a start-up. Countries North America, Japan Industry Computers & Electronics Period Covered 2001 & beyond Case Title The East is Red: French Wines in Asia Case Author(s) David Remmers Issues Covered Deciding on the feasibility of a long term strategic business venture and working out the business plan. Countries Asia Industry Food, Beverages & Tobacco Period Covered 1999

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