TOPIC/SUBTOPIC :
PRICING APPROACH
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| Case Title |
Rougemont Fruit Nectar: Distributing In China |
| Case Author(s) |
PW Beamish
T Gleave
|
| Issues Covered |
Distribution, Pricing, Promotion Policy, Market Segmentation
|
| Countries |
China
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1995 |
| Case Title |
Sony AIBO: The World's First Entertainment Robot |
| Case Author(s) |
Youngme Moon
|
| Issues Covered |
Launching a new technology into a new market, general management, technology
|
| Countries |
Japan
|
| Industry |
Computers & Electronics |
| Period Covered |
1999-2001 |
| Case Title |
Chai-Na-Ta (Asia) Ltd. |
| Case Author(s) |
J R Kennedy
T Gleave
|
| Issues Covered |
Market Entry, Market Strategy
|
| Countries |
Hong Kong, China
|
| Industry |
Agriculture, Farming & Fishing |
| Period Covered |
1996 |
| Case Title |
Yamaha Indonesia (B): Nouvo and Mio Market Position |
| Case Author(s) |
Nigel Goodwin
Hooi Den Huan
|
| Issues Covered |
Comparing successful and unsuccessful consumer product launch campaigns. Brand management of two similar consumer products with different target markets. Preparing to defend against imminent competitive threats.
|
| Countries |
Indonesia
|
| Industry |
Automobile & Automotive |
| Period Covered |
2006 |
| Case Title |
Fairness Wars |
| Case Author(s) |
D. Sirisha
Sanjib Dutta
|
| Issues Covered |
Marketing Strategies
|
| Countries |
India
|
| Industry |
Healthcare & Pharmaceuticals |
| Period Covered |
1998-2001 |
| Case Title |
Kao Corp. |
| Case Author(s) |
John A. Quelch
Aimee L. Stern
Noriko Kameda
|
| Issues Covered |
Distribution; Marketing Strategy; Product Development; Product Management
|
| Countries |
Japan
|
| Industry |
Consumer Goods & Services |
| Period Covered |
1985 |
| Case Title |
Looks.com (B): A Tempting Offer |
| Case Author(s) |
Donna Everatt
Kersi Antia
|
| Issues Covered |
pricing strategy, international trade, startups, international business, marketing, entrepreneurship
|
| Countries |
Hong Kong
|
| Industry |
Computer Software & Services |
| Period Covered |
1999 |
| Case Title |
NTT DoCoMo: The Future of the Wireless Internet? |
| Case Author(s) |
Bradley, Stephen P.;
Sandoval, Matthew
|
| Issues Covered |
Managing the mobile internet leadership position in Japan and extend the advantage into new markets, while anticipating the competitive threat of disruptive technologies.
|
| Countries |
Japan
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1997-2000 |
| Case Title |
China's Beer Wars B-10: Interbrew |
| Case Author(s) |
Deborah Claude-Smith
|
| Issues Covered |
Bringing global standards to the Chinese market and localizing them with domestic dynamics for strategic and operational success.
|
| Countries |
China
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997-1999 |
| Case Title |
Short Case: The Pricing of Toll Charges |
| Case Author(s) |
Li Li Eng
Hean Tat Keh
|
| Issues Covered |
Usage Of The Second Link Between Singapore And Malaysia
|
| Countries |
Singapore, Malaysia
|
| Industry |
Logistics |
| Period Covered |
1995-1999 |
|