TOPIC/SUBTOPIC :
PRICING APPROACH
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| Case Title |
Konica Corp. |
| Case Author(s) |
Turpin, D
|
| Issues Covered |
Market Segmentation; Targeting; Differentiation
|
| Countries |
Japan
|
| Industry |
Consumer Goods & Services |
| Period Covered |
1987 |
| Case Title |
China's XFM Project |
| Case Author(s) |
Sjoblom, L
Shen, X
Turpin, D
Hamilton, S
Kassarjian, JBM
|
| Issues Covered |
Marketing Strategy; Production; Distribution; Potential Markets
|
| Countries |
China
|
| Industry |
Logistics |
| Period Covered |
1994-1996 |
| Case Title |
Nissan Motor Co. Ltd: The Hakone Pilot (B) |
| Case Author(s) |
Weinstein, D
|
| Issues Covered |
Organizational profitability, channel structure and strategies in marketing
|
| Countries |
Japan
|
| Industry |
Automobile & Automotive |
| Period Covered |
2006 |
| Case Title |
Weihai-Daewoo Electronics Co., Ltd. |
| Case Author(s) |
Stone Chen
Murray J. Bryant
|
| Issues Covered |
cost allocations, costs, pricing, pricing strategy, accounting, international business
|
| Countries |
China
|
| Industry |
Computers & Electronics |
| Period Covered |
2000 |
| Case Title |
Nissan Motor Co. Ltd: The Hakone Pilot (A) |
| Case Author(s) |
Weinstein, D
|
| Issues Covered |
Organizational profitability, channel structure and strategies in marketing
|
| Countries |
Japan
|
| Industry |
Automobile & Automotive |
| Period Covered |
2006 |
| Case Title |
Maruti Udyog Limited - The Pricing Dilemma |
| Case Author(s) |
Swati Raman
Vivek Gupta
|
| Issues Covered |
Gain insights into the recent trends in the Indian passenger car industry due to the changing economic and business conditions; examine how MUL's aggressive pricing strategy helped the company to retain its leadership position amidst fierce competition by foreign players in India; critically analyze the pricing strategy of MUL and determine the rationale of having several product models at various price points; and arrive at possible solutions for the current pricing dilemma of MUL.
|
| Countries |
India
|
| Industry |
Automobile & Automotive |
| Period Covered |
1995 - 2004 |
| Case Title |
Myweb Inc.com (C1): from E-commerce to M-commerce |
| Case Author(s) |
Chua Chei Hwee
|
| Issues Covered |
Seeking to regain confidence in a global technology business that has began to lose favour from the investors.
|
| Countries |
Singapore
|
| Industry |
Computer Software & Services |
| Period Covered |
1999 |
|