TOPIC/SUBTOPIC :
PRICING APPROACH
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| Case Title |
Carvel Ice Cream - Developing The Beijing Market |
| Case Author(s) |
M Vandenbosch
T Gleave
|
| Issues Covered |
Product Concept, Pricing Strategy, Distribution, Marketing Communication
|
| Countries |
China
|
| Industry |
Consumer Goods & Services |
| Period Covered |
1998 |
| Case Title |
Volkswagen: Facing Japanese Competition |
| Case Author(s) |
K Kuan
H Schutte
|
| Issues Covered |
Competitive Strategy; Marketing Strategy; Manufacturing Strategy; Cost Control
|
| Countries |
Global, Taiwan, Japan, China
|
| Industry |
Automobile & Automotive |
| Period Covered |
1992 |
| Case Title |
Amul's Diversification Strategy |
| Case Author(s) |
N Venkataraman
Sanjib Dutta
|
| Issues Covered |
Diversification Strategy, New Market Entry
|
| Countries |
India
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1996-2001 |
| Case Title |
Hindustan Times Vs Times of India |
| Case Author(s) |
D. Sirisha, Sanjib Dutta
|
| Issues Covered |
Competition between Hindustan Times and Times of India, pricing strategies of the two companies, Restructuring plan of Shobhana Bhartia for Hindustan Times
|
| Countries |
India
|
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1999-2001 |
| Case Title |
Delta Grand Pacific Hotel |
| Case Author(s) |
JR Kennedy
T Gleave
|
| Issues Covered |
Market Planning
|
| Countries |
Thailand
|
| Industry |
Hospitality And Tourism |
| Period Covered |
1996 |
| Case Title |
Myweb Inc.com (B2): From E-commerce to M-commerce |
| Case Author(s) |
Chua Chei Hwee
|
| Issues Covered |
Growing a global business and reconciling the fundamental issues of defining the business model and justifying external financing.
|
| Countries |
Singapore
|
| Industry |
Computer Software & Services |
| Period Covered |
1998-1999 |
| Case Title |
Looks.com (A): A Grey Issue |
| Case Author(s) |
Donna Everatt
Kersi Antia
|
| Issues Covered |
Pricing Strategy, international trade, startups, international business, marketing, entrepreneurship, strategy, information technology & e-commerce
|
| Countries |
Hong Kong
|
| Industry |
Business Services & Equipment |
| Period Covered |
1999 |
| Case Title |
Yamaha Indonesia (A): Positioning and Launching Automatic Motorcycles in Indonesia |
| Case Author(s) |
Nigel Goodwin
Hooi Den Huan
|
| Issues Covered |
Understanding the local consumer market. Launching a new and innovative consumer product for an untapped market segment. Recovering from a previous and unsuccessful product launch.
|
| Countries |
Indonesia
|
| Industry |
Automobile & Automotive |
| Period Covered |
2003 - 2004 |
| Case Title |
Strategic Intelligence Pte Limited (A) |
| Case Author(s) |
Beamish PW
Gleave T
|
| Issues Covered |
Growth, Consumer Research, Pricing Strategy, Sales Strategy
|
| Countries |
Singapore
|
| Industry |
Business Services & Equipment |
| Period Covered |
2000 |
| Case Title |
Kirin Brewery Co. Ltd. (A) |
| Case Author(s) |
Turpin, D
|
| Issues Covered |
Marketing; Industry Analysis
|
| Countries |
Japan
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1987-1989 |
|