TOPIC/SUBTOPIC : MARKETING

Page  1 
Case Title Carlyle Japan (A)
Case Author(s) David B. Godes; Masako Egawa; Mayuka Yamazaki
Issues Covered Major accounts, Sales, Sales management, Network hubs, Networks, Private equity
Countries Japan
Industry Business Services & Equipment
Period Covered 2007


Case Title CHINT Group (B): Moving Up The Value Chain
Case Author(s) Nie, Winter; Lu, Abraham Hongze
Issues Covered Chinese entrepreneurs; China's reform; Industrial electrical products; Growth strategies; Multinationals competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy
Countries China
Industry Electrical Equipment
Period Covered 2009


Case Title Carlyle Japan (B)
Case Author(s) David B. Godes; Masako Egawa; Mayuka Yamazaki
Issues Covered Major accounts, Sales, Sales management, Network hubs, Networks, Private equity
Countries Japan
Industry Business Services & Equipment
Period Covered 2007


Case Title LG in India: Reinventing the Brand
Case Author(s) Chattopadhyay, A; Paavola, N
Issues Covered Marketing strategy; International marketing; Brand positioning; Brand architecture; Marketing mix; Emerging markets
Countries India
Industry Computers & Electronics
Period Covered 1997-2007


Case Title Taj Hotels, Resorts & Palaces: To Pierre or not to Pierre? (B)
Case Author(s) Szulanski, G; Shyam, A; Raver, J
Issues Covered Strategic analysis, Strategic selection and Decision making
Countries India
Industry Hospitality And Tourism
Period Covered 2005-2007


Case Title Pakistan's Khala Project
Case Author(s) Turpin, Dominique; Hamilton, Stewart; Kassarjian, J.B.M.; Sjoblom, Leif; Vollmann, Thomas E.; Hutton, Sarah
Issues Covered Marketing; General management
Countries Pakistan
Industry Automobile & Automotive
Period Covered 2007


Case Title Carlyle Japan (C)
Case Author(s) David B. Godes; Masako Egawa; Mayuka Yamazaki
Issues Covered Major accounts, Sales, Sales management, Network hubs, Networks, Private equity
Countries Japan
Industry Business Services & Equipment
Period Covered 2007


Case Title Taj Hotels, Resorts & Palaces: To Pierre or not to Pierre? (A)
Case Author(s) Szulanski, G; Shyam, A; Raver, J
Issues Covered Strategic analysis, Strategic selection and Decision making
Countries India
Industry Hospitality And Tourism
Period Covered 2005-2007


Case Title NIDO Nutrition System (NNS)
Case Author(s) Kashani, Kamran; Sjoblom, Susan
Issues Covered Marketing innovation; Revitalizing a mature brand; Global marketing; Line extension; Marketing implementation
Countries Asia
Industry Food, Beverages & Tobacco
Period Covered 1998-2002


Case Title Dr Reddy's: Medicine Is For People, Profits Follow
Case Author(s) Chakravarthy, Bala; Coughlan, Sophie
Issues Covered Inclusive growth; Serving the bottom of the pyramid (BOP); Corporate sustainability management (CSM); Specialty generics; Leading Indian pharmaceuticals company; Social entrepreneurship; Cardio vascular disease (CVD); Polypill therapy; Rural marketing; Public private partnership for drug development
Countries India
Industry Healthcare & Pharmaceuticals
Period Covered 2003 - 2009


Page  1 
Back to the Top