TOPIC/SUBTOPIC :
MARKETING
Page 1
| Case Title |
Carlyle Japan (A) |
| Case Author(s) |
David B. Godes;
Masako Egawa;
Mayuka Yamazaki
|
| Issues Covered |
Major accounts, Sales, Sales management, Network hubs, Networks, Private equity
|
| Countries |
Japan
|
| Industry |
Business Services & Equipment |
| Period Covered |
2007 |
| Case Title |
CHINT Group (B): Moving Up The Value Chain |
| Case Author(s) |
Nie, Winter;
Lu, Abraham Hongze
|
| Issues Covered |
Chinese entrepreneurs; China's reform; Industrial electrical products; Growth strategies; Multinationals competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy
|
| Countries |
China
|
| Industry |
Electrical Equipment |
| Period Covered |
2009 |
| Case Title |
Carlyle Japan (B) |
| Case Author(s) |
David B. Godes;
Masako Egawa;
Mayuka Yamazaki
|
| Issues Covered |
Major accounts, Sales, Sales management, Network hubs, Networks, Private equity
|
| Countries |
Japan
|
| Industry |
Business Services & Equipment |
| Period Covered |
2007 |
| Case Title |
LG in India: Reinventing the Brand |
| Case Author(s) |
Chattopadhyay, A;
Paavola, N
|
| Issues Covered |
Marketing strategy; International marketing; Brand positioning; Brand architecture; Marketing mix; Emerging markets
|
| Countries |
India
|
| Industry |
Computers & Electronics |
| Period Covered |
1997-2007 |
| Case Title |
Pakistan's Khala Project |
| Case Author(s) |
Turpin, Dominique;
Hamilton, Stewart;
Kassarjian, J.B.M.;
Sjoblom, Leif;
Vollmann, Thomas E.;
Hutton, Sarah |
| Issues Covered |
Marketing; General management
|
| Countries |
Pakistan
|
| Industry |
Automobile & Automotive |
| Period Covered |
2007 |
| Case Title |
Carlyle Japan (C) |
| Case Author(s) |
David B. Godes;
Masako Egawa;
Mayuka Yamazaki
|
| Issues Covered |
Major accounts, Sales, Sales management, Network hubs, Networks, Private equity
|
| Countries |
Japan
|
| Industry |
Business Services & Equipment |
| Period Covered |
2007 |
| Case Title |
NIDO Nutrition System (NNS) |
| Case Author(s) |
Kashani, Kamran;
Sjoblom, Susan
|
| Issues Covered |
Marketing innovation; Revitalizing a mature brand; Global marketing; Line extension; Marketing implementation
|
| Countries |
Asia
|
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1998-2002 |
| Case Title |
Dr Reddy's: Medicine Is For People, Profits Follow |
| Case Author(s) |
Chakravarthy, Bala;
Coughlan, Sophie
|
| Issues Covered |
Inclusive growth; Serving the bottom of the pyramid (BOP); Corporate sustainability management (CSM); Specialty generics; Leading Indian pharmaceuticals company; Social entrepreneurship; Cardio vascular disease (CVD); Polypill therapy; Rural marketing; Public private partnership for drug development
|
| Countries |
India
|
| Industry |
Healthcare & Pharmaceuticals |
| Period Covered |
2003 - 2009 |
|