TOPIC/SUBTOPIC :
HOSPITALITY & TOURISM
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| Case Title |
Raffles: Branding a Historic Hotel |
| Case Author(s) |
Nigel Goodwin
Joan C. Henderson
|
| Issues Covered |
Redefining and modernising an established brand after a period of revitalisation and transformation, Leveraging a hotel's legacy and core attributes while emphasising new, modern aspects, Segmenting both local and overseas markets, Balancing commercial and public interests
|
| Countries |
Singapore
|
| Industry |
Hospitality And Tourism |
| Period Covered |
1991 |
| Case Title |
Acteon Travel Agency, Greece |
| Case Author(s) |
Teresa Elizabeth Dana
|
| Issues Covered |
Advertising (ethics); policy; exchange rates; target marketing.
|
| Countries |
Europe
|
| Industry |
Hospitality And Tourism |
| Period Covered |
|
| Case Title |
Delta Grand Pacific Hotel |
| Case Author(s) |
JR Kennedy
T Gleave
|
| Issues Covered |
Market Planning
|
| Countries |
Thailand
|
| Industry |
Hospitality And Tourism |
| Period Covered |
1996 |
| Case Title |
Banyan Tree (A) |
| Case Author(s) |
Xia Yang
Tom Gleave
|
| Issues Covered |
Expansion in Asia, Marketing, Branding
|
| Countries |
Asia
|
| Industry |
Hospitality And Tourism |
| Period Covered |
1999-2002 |
| Case Title |
Novotel Suvarnabhumi Airport Hotel: Aligning Development with Operation |
| Case Author(s) |
Russell Arthur Smith
Nigel Goodwin
|
| Issues Covered |
How important it is for hotel development, construction and operations to be aligned; challenges resulting from managing a government-owned hotel.
|
| Countries |
Thailand
|
| Industry |
Hospitality And Tourism |
| Period Covered |
2006 |
| Case Title |
Volunteer Tourists in Florida |
| Case Author(s) |
Leo Paul Dana
|
| Issues Covered |
Environmentalism; charity; recruitment; marketing; tourism.
|
| Countries |
North America
|
| Industry |
Hospitality And Tourism |
| Period Covered |
1997 |
|