| Case Title |
Doing Business in Asia: Singapore's Lifestyle Cafes |
| Case Author(s) |
Joan C. Henderson
|
| University |
Nanyang Technological University |
| Abstract |
The case is concerned with food services in Asia and the opportunities and problems of doing business there. It suggests the reasons why Western style fast food restaurants have become popular, but emphasises the importance of understanding the needs of different markets. Attention is focused on Singapore, where American chains occupy an important role, and there has been a ready adoption of modern lifestyle cafes to create a new coffee drinking culture. The leading companies in this particular sector and their performance are discussed, followed by a review of the challenges ahead. It would appear difficult to sustain continued rapid growth rates, especially given the adverse conditions generated by the Asian financial crisis, and businesses are advised to proceed with some caution despite good long term prospects. The case is intended to be used as a basis for discussion in tourism and hospitality management courses, but may also be of interest to marketing classes studying globalisation.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-99-003 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1999 |
| ISBN |
|
| Case Length |
6 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
ABCC-07-99-003(TN) |
| Pages (TN) |
3 pgs |
| Issues |
Food services; lifestyle cafes; trends in Asia; globalisation. |
| Organisation(s) |
|
| Countries |
Singapore |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Late 1990s |
| Level |
Undergraduate |
| Links of Interest |
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