| Case Title |
Mohammed the Baker, Egypt |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
As the world price of wheat rose, the government of Egypt reduced subsidies. Bread would no longer be made of pure wheat, but rather a diluted blend including corn. The result: a new product. Much discussion arises from this case.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-013 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
3 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Government subsidies; ingredients; pricing; strategy. |
| Organisation(s) |
|
| Countries |
Africa |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Late 1990s |
| Level |
Undergraduate |
| Links of Interest |
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| Back |