| Case Title |
The Turnaround of Srilankan Airlines |
| Case Author(s) |
Rajiv Fernando Ramalingam Meenakshisundaram
|
| University |
ICFAI Center for Management Research, India |
| Abstract |
The case is about SriLankan Airlines (SLA), Sri Lanka's national carrier. It highlights the highs and lows faced by the airline since its inception. In an effort to improve SLA's performance and infuse management expertise, the Sri Lankan Government sold 40% of its stake to Emirates Airlines in 1998. After a devastating attack on its fleet, SLA undertook a series of initiatives which were responsible for its turnaround by the year 2003-04. The case describes initiatives taken by SLA to help build its business and encourage tourism after the tsunami disaster in 2004. The case also explains the challenges SLA is likely to face in the future due to rising jet fuel prices and competition from domestic low cost carriers and other international airlines. |
| Available In |
ECCH Case Collection |
| Publisher |
ICFAI Center for Management Research (ICMR) |
| Publisher Case No. |
306-083-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
2005 |
| ISBN |
|
| Case Length |
19 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
306-083-8 |
| Pages (TN) |
5 pgs |
| Issues |
Appreciate the challenges faced by an airliner operating in a politically unstable environment; understand the methods used by the management of SLA to turn around the airline; impact of privatization of government-owned entities in developing economies; and symbiotic relationship between the Government and a national carrier, especially in times of crisis. |
| Organisation(s) |
SriLankan Airlines
|
| Countries |
Sri Lanka |
| Industry |
Airlines & Aviation |
| Period Covered |
1980 - 2005 |
| Level |
Postgraduate |
| Links of Interest |
Srilankan Airlines' Website
|
| Back |