Case Title Voltas Ltd.: From Turnaround to the 'Big Bang'
Case Author(s) Namratha V. Prasad Sachin Govind S.S. George
University ICFAI Center for Management Research, India
Abstract Voltas Ltd., a part of the Tata Group, is one of the leading air-conditioning and engineering companies in India. The case traces the company's restructuring efforts after it suffered losses owing to some ill-timed diversifications and ill-advised investments. It describes the efforts the company made to organize its businesses around its strengths in air-conditioning and engineering. The case also describes the efforts of the company to become a leader in the Indian retail air-conditioning market. The case concludes with an account of the growth prospects of the company in its various businesses.
Available In ECCH Case Collection
Publisher ICFAI Center for Management Research (ICMR)
Publisher Case No. 306-546-1
Distributor(s) European Case Clearing House
Pub/Rev Date 2006
ISBN
Case Length 22 pgs
Teaching Note No
Pub TN Ref No.
Pages (TN)
Issues Gain insights into dangers of excessive diversification and lack of focus; study the turnaround efforts of a diversified company which found itself in trouble; appreciate the importance of focus and a clear recognition of strengths for a company; understand the marketing efforts made by the company to gain leadership in a highly competitive market.
Organisation(s) Voltas Ltd.
Countries India
Industry Electrical Equipment
Period Covered 1996 - 2006
Level Postgraduate
Links of Interest Company's Website















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