| Case Title |
Ms. Candy Tang - Om de Bridal and Studio |
| Case Author(s) |
Teresa Elizabeth Dana
|
| University |
Nanyang Technological University |
| Abstract |
Om de Bridal and Studio is a small shop which is located in the Riverside Point shopping complex and which overlooks Clarke Quay. The business, in operation since 1994, belongs to Ms Candy Tang, former Television Corporation of Singapore (TCS) make-up artist. Although sales were shaky during the first two years, Om de Bridal and Studio is now profitable, despite staffing problems and a fiesty competitor a few shops away.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-039 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
4 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Human resources; talent; advertising; location. |
| Organisation(s) |
Om de Bridal and Studio
|
| Countries |
Singapore |
| Industry |
Consumer Goods & Services |
| Period Covered |
1997 |
| Level |
Undergraduate |
| Links of Interest |
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