| Case Title |
Eid Abd El Samed Co., Egypt |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
This case is about a leading exporter of flower extract, who used tourists to distribute the product. His strategy is to use direct sales. The case, which describes the context of business in Egypt, forces the reader to think about a variety of issues.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-003 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
|
| ISBN |
|
| Case Length |
5 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Direct sales; marketing; tourism; flower extract; family business; glass blowing; export; distribution channels; incentives; strategy. |
| Organisation(s) |
Eid Abd El Samed Co.
|
| Countries |
Africa |
| Industry |
Consumer Goods & Services |
| Period Covered |
1997 |
| Level |
Undergraduate |
| Links of Interest |
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