| Case Title |
Pepsi in the Himalayas |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
Swastik Aerated Products is licensed to bottle and distribute Pepsi Cola in Nepal. Challenges include distribution and advertising in a country where many people cannot read. This case encourages the student to understand problems inherent in marketing in a non-familiar environment.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-047 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
7 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
ABCC-07-98-047(TN) |
| Pages (TN) |
4 pgs |
| Issues |
Infrastructure; labour force; pricing; target markets; beverage market; positioning; management control; prestige; globalisation; adaptation. |
| Organisation(s) |
Swastik Aerated Products Pepsico, Inc.
Pepsico, Inc.
|
| Countries |
Nepal |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Late 1990s |
| Level |
Undergraduate |
| Links of Interest |
PepsiCo, Inc. homepage
|
| Back |