| Case Title |
The Hyatt Regency Dead Sea Resort & Spa |
| Case Author(s) |
Teresa Elizabeth Dana
|
| University |
Nanyang Technological University |
| Abstract |
During the 1990s, Israel established unprecedented diplomatic and trade relations. Large numbers of tourists were flocking to Israel and the Dead Sea was a natural stop on any tour. Many people also go to the Dead Sea for medicinal purposes and in particular to heal skin illnesses. The mud found along the shores has been known to show miraculous results. How can such a mud be marketed? How can the Hyatt Regency attract customers with an advertisement in a South African magazine?
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-025 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
6 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Changing trends; product promotion; creating demand. |
| Organisation(s) |
The Hyatt Regency Dead Sea Resort & Spa
|
| Countries |
Asia |
| Industry |
Hospitality And Tourism |
| Period Covered |
1990s |
| Level |
Undergraduate |
| Links of Interest |
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