| Case Title |
Desnoes & Geddes Limited, Jamaica |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
The objective of this case is to facilitate the task of teaching product life cycle. It also leads to lively class discussion about opportunity analysis.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-036 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
3 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
PLC; opportunity analysis; product life; franchising; foreign exchange; expansion; international business. |
| Organisation(s) |
Desnoes & Geddes Limited
|
| Countries |
North America |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1998 |
| Level |
Undergraduate |
| Links of Interest |
|
| Back |