| Case Title |
Kentucky Fried Chicken, Shanghai |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
The Kentucky Fried Chicken (KFC) restaurant, located in the Dong Fong Hotel, offered a most pleasant location, along the waterfront in Shanghai. The outlet was doing well, but as the twenty-first century was rapidly approaching, it was important to ensure its continued success.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-008 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
3 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Fast food; China; adapting to the environment; menu; distribution; product; marketing; international business; franchising. |
| Organisation(s) |
Kentucky Fried Chicken (KFC)
|
| Countries |
China |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1998 |
| Level |
Undergraduate |
| Links of Interest |
KFC homepage
|
| Back |