| Case Title | Raffles Hotel |
| Case Author(s) |
Joan C. Henderson
|
| University | Nanyang Technological University |
| Abstract | The case is concerned with Singapore's Raffles Hotel and the hotel management group responsible for its redevelopment. It summarises the history of the hotel and its changing fortunes, noting how Raffles was facing an uncertain future by the late 1980s. The decision to close, undertake extensive restoration and re-open in response to these difficulties is outlined. The founding of a hotel management group to oversee the project is explained and its subsequent growth and involvement in other ventures is described. The material is suitable for students on undergraduate tourism and hospitality courses, offering an insight into hotel management in general and the operation of heritage hotels in particular. The case is intended to be used in seminars as a basis for class discussion. *Abstract reprinted with the permission of the European Case Clearing House* |
| Available In | The Nanyang Case Collection |
| Publisher | The Asian Business Case Centre, NTU |
| Publisher Case No. | ABCC-07-98-048 |
| Distributor(s) | The Asian Business Case Centre European Case Clearing House |
| Pub/Rev Date | 1998 |
| ISBN | |
| Case Length | 6 pgs |
| Teaching Note | Yes |
| Pub TN Ref No. | ABCC-07-98-048(TN) |
| Pages (TN) | 3 pgs |
| Issues | Hotel management; hotel marketing; tourism trends; heritage products. |
| Organisation(s) |
Raffles Hotel
|
| Countries | Singapore |
| Industry | Hospitality And Tourism |
| Period Covered | Late 1980s - mid 1990s |
| Level | Undergraduate |
| Links of Interest |
Raffles Hotel homepage Singapore Tourism Board homepage |
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