| Case Title |
Cadbury Egypt |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
It was 1997 and charcoal-broiled yams were being sold along the streets of Cairo. Amidst the sounds of rush-hour traffic, one could hear the chant of 'Allah Akbar' permeating from numerous minarets. Few people were eating chocolate. While local entrepreneurs were more interested in fast profit than in enlarging customer base, Cadbury Egypt was keen on expanding its market share and/or market size.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-029 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
9 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing; standardisation; manufacturing; modification; and adaptation. |
| Organisation(s) |
Cadbury
|
| Countries |
Africa |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997 |
| Level |
Undergraduate |
| Links of Interest |
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| Back |