| Case Title |
S. David Soda Water Factory, India |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
Liberalisation of government policy in India, has allowed large firms to penetrate this market. This is a threat for established small-scale factories which lack economies of scale.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-034 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
5 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Brand recognition; brand loyalty; competition; liberalisation; family firm; joint marketing; market renewal; and marketing. |
| Organisation(s) |
S. David Soda Water
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997 |
| Level |
Undergraduate |
| Links of Interest |
|
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