| Case Title |
Mubbery Juice |
| Case Author(s) |
LP Dana
|
| University |
Nanyang Technological University |
| Abstract |
As foreign competitors enter the previously protected consumer market of the PRC, Chinese firms are trying to maintain their market share. This case is about Turpan's Chief Foodstuffs and Drinking Factory in Xinjiang. *Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The case collection at the European Case Clearing House |
| Publisher |
European Case Clearing House |
| Publisher Case No. |
598-048-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
9 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing; Environment; External Factors; Culture |
| Organisation(s) |
Turpan
|
| Countries |
China |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1990s |
| Level |
Undergraduate |
| Links of Interest |
|
| Back |