| Case Title |
Goal! Japan Scores In Soccer |
| Case Author(s) |
H Schutte J Probert
|
| University |
INSEAD |
| Abstract |
The case describes the development of a concept for and the launch of a professional soccer league in Japan. Clubs have to be selected, players brought up to international standards, revenue ensured to make soccer compete successfully against baseball and Japan the nation for hosting the World Cup in 2002. The teaching objective is to develop a concept for a complete service product in the sports/entertainment business; identifying and managing actors (clubs and players), sponsors (companies and communities) and media (tv, advertising agencies) for a successful launch towards the general public of games and associated products. *Abstracts reprinted with the permission of INSEAD* |
| Available In |
The INSEAD case collection at the European Case Clearing House |
| Publisher |
INSEAD |
| Publisher Case No. |
597-010-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
1997 |
| ISBN |
|
| Case Length |
22 |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing Of Services; Market Entry; Launch Of Services; Positioning; Professional Football |
| Organisation(s) |
Football Association Of Japan (J.League)
|
| Countries |
Japan |
| Industry |
Retail & Merchandising |
| Period Covered |
1989-1996 |
| Level |
Undergraduate/Postgraduate |
| Links of Interest |
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