| Case Title |
Hindustan Times Vs Times of India |
| Case Author(s) |
D. Sirisha, Sanjib Dutta
|
| University |
Icfaian Center for Management Research (ICMR) |
| Abstract |
The case discusses the fierce competition in Delhi and northern India between two major publishing houses - Hindustan Times and Times of India. The case focuses on the aggressive pricing strategies adopted by the companies to counter each other. However, to gain a bigger share, Hindustan Times' vice chairperson Shobhana Bhartia chalked out a restructuring plan with an investment of Rs.4 billion. The case discusses in detail, the restructuring plan. The case is intended for MBA/PGDBM level students as a part of the Business Strategy curriculum. From the case, students are expected to understand and analyze the strategies of the two newspaper companies. Students also ought to analyze whether Hindustan Times should counter Times of India in Mumbai, Chennai and other cities or stick to northern India. |
| Available In |
ECCH Case Collection |
| Publisher |
ECCH |
| Publisher Case No. |
ICMR 39 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
March 2002 |
| ISBN |
|
| Case Length |
8 |
| Teaching Note |
Yes |
| Pub TN Ref No. |
302-046-8 |
| Pages (TN) |
4 |
| Issues |
Competition between Hindustan Times and Times of India, pricing strategies of the two companies, Restructuring plan of Shobhana Bhartia for Hindustan Times |
| Organisation(s) |
Hindustan Times, Times of India
|
| Countries |
India |
| Industry |
Media / Entertainment / Infocomm / Telecom |
| Period Covered |
1999-2001 |
| Level |
Postgraduate |
| Links of Interest |
|
| Back |