| Case Title | Competitive Dynamics in Home Video Games (C): The Sega Genesis |
| Case Author(s) |
Coughlan, Peter J.
|
| University | Harvard Business School |
| Abstract | Sega Enterprises attempts to challenge Nintendo's dominant position in the home video game industry in 1988 with a new product -- the 16-bit Genesis. The third in a series of cases on competition in the home video game industry spanning 1970 to the new millennium, this case introduces Sega's strategic moves to wrest the leadership position from the incumbent Nintendo, and how Nintendo responds. Re-written from a previous case. |
| Available In | The Harvard case collection |
| Publisher | Harvard Business School Publishing |
| Publisher Case No. | 9-701-093 |
| Distributor(s) | Harvard Business School Publishing Ivey Publishing European Case Clearing House |
| Pub/Rev Date | 2001 |
| ISBN | |
| Case Length | 2 |
| Teaching Note | No |
| Pub TN Ref No. | |
| Pages (TN) | |
| Issues | Challenging the home video game industry leader; responding to competitive threat from an established player. |
| Organisation(s) |
Sega Enterprises Ltd
Nintendo
|
| Countries | Japan, North America |
| Industry | Computers & Electronics |
| Period Covered | 2001 & beyond |
| Level | Undergraduate/Postgraduate |
| Links of Interest |
Sega Enterprise homepage Homepage of Sega Corporation Hoover Online's guide of Sega Corp. |
| Back | |