| Case Title |
Rougemont Fruit Nectar: Distributing In China |
| Case Author(s) |
PW Beamish T Gleave
|
| University |
Richard Ivey School of Business |
| Abstract |
Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company's newly-developed fruit nectars. The decision is complicated by the fact that different means of distribution have different implications for the ultimate pricing and promotion of the products. *Abstract reprinted with the permission of Ivey Publishing* |
| Available In |
The Ivey case collection |
| Publisher |
Ivey Publishing |
| Publisher Case No. |
9A99A016 |
| Distributor(s) |
Ivey Publishing
Harvard Business School Publishing
European Case Clearing House
|
| Pub/Rev Date |
7/12/1999 |
| ISBN |
|
| Case Length |
18 |
| Teaching Note |
Yes |
| Pub TN Ref No. |
8A99A16 |
| Pages (TN) |
14 |
| Issues |
Distribution, Pricing, Promotion Policy, Market Segmentation |
| Organisation(s) |
Beijing Oasis High Nutrition Food Co.
|
| Countries |
China |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1995 |
| Level |
Undergraduate/Postgraduate |
| Links of Interest |
|
| Back |