| Case Title |
Delta Grand Pacific Hotel |
| Case Author(s) |
JR Kennedy T Gleave
|
| University |
Richard Ivey School of Business |
| Abstract |
The director of sales and marketing for the Delta Grand Pacific Hotel in Bangkok, Thailand, needed to devise a marketing strategy that would ensure the hotel's success in its very competitive market. He wanted to ensure that the hotel maintain and eventually increase its two key benchmarks of performance, namely, occupancy rates and average room rates, by milking the Sukhumvit Micromarket to its fullest potential. Compounding this challenge was the anticipation of a sharp drop in occupancy at the hotel due to the likelihood that an important client contract would not be renewed. *Abstract reprinted with the permission of Ivey Publishing* |
| Available In |
The Ivey case collection |
| Publisher |
Ivey Publishing |
| Publisher Case No. |
9A98A005 |
| Distributor(s) |
Ivey Publishing
Harvard Business School Publishing
European Case Clearing House
|
| Pub/Rev Date |
2/1/1999 |
| ISBN |
|
| Case Length |
15 |
| Teaching Note |
Yes |
| Pub TN Ref No. |
8A98A05 |
| Pages (TN) |
7 |
| Issues |
Market Planning |
| Organisation(s) |
Delta Grand Pacific Hotel
|
| Countries |
Thailand |
| Industry |
Hospitality And Tourism |
| Period Covered |
1996 |
| Level |
Undergraduate/Postgraduate |
| Links of Interest |
|
| Back |