| Case Title |
Nirula's Small Business in India |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
As McDonald's penetrates India, an Indian chain of fast food outlets, namely Nirula, must prepare itself for the incoming competition. Excellent case for class discussion.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-031 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
9 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Competition; maketing; pricing; menus. |
| Organisation(s) |
Nirula
|
| Countries |
India |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1997 |
| Level |
Undergraduate |
| Links of Interest |
|
| Back |