| Case Title |
McDonald's Co (Japan) Ltd |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
A joint venture is hit hard by the crisis of the late 1990s. Many other food and retail outlets are hurting. McDonald's succeeds by reducing prices. A variety of issues are important. This case has been very successful in the classroom.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-027 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
5 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Franchising; management fee; fast-food; adapting to the environment; Japan; economic crisis; pricing; elasticity of demand. |
| Organisation(s) |
McDonald's
|
| Countries |
Japan |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Late 1990s |
| Level |
Undergraduate |
| Links of Interest |
McDonald's homepage
|
| Back |