Case Title IMC Pan Asia Alliance - Building Strategic Resilience Through Organisational Transformation
Case Author(s) Wee Beng Geok Chung Chee Kit Yang Lishan
University Nanyang Technological University
Abstract In late 2004, managers from the Asian shipping group, IMC Pan Asia Alliance (Pte.) Ltd., had just completed a four-day management retreat. Forty managers from various divisions of the Group had huddled together at a training facility at a university campus at the western end of Singapore, far from IMC's corporate office in the city centre. The four-day session was to discuss the implementation of IMC's business strategy for the coming decade, and in particular, to identify the key organisational capabilities that would be essential if the Group's new business strategy was to succeed.
Available In The Nanyang Case Collection
Publisher The Asian Business Case Centre, NTU
Publisher Case No. ABCC-2005-006
Distributor(s) European Case Clearing House Ivey Publishing
Pub/Rev Date April 2005
ISBN
Case Length 19 pgs
Teaching Note No
Pub TN Ref No.
Pages (TN)
Issues Organisational/cultural change, strategic resilience
Organisation(s) IMC Pan Asia Alliance
Countries Singapore
Industry Marine & Shipping
Period Covered 2004
Level Undergraduate/Postgraduate
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