| Case Title |
Kyrgyz Shampany in Kazakhstan |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
The Kyrgyz Shampany Joint Stock Company had a monopoly in the Kyrgyz Republic, producing an annual average of 2.5 million bottles of sparkling wine, and its trade network of twenty company stores served as a distribution channel. Production costs, however, were increasing as Kyrgyz vineyards were deteriorating and 95% of the company's needs were imported (mostly from Cyprus, Greece and Moldova). In the event that the new Kyrgyz currency might become increasingly difficult to convert, one strategy under consideration was to export, possibly to the neighbouring Republic of Kazakhstan. Other potential markets included Albania, Cuba, the former Yugoslav, Republic of Macedonia, Laos, Russia and Vietnam. This case is an exercise in comparing alternatives and decision making.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-026 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
5 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Advertising; Kyrgyz Republic; central Asia; Kazakhstan; transition from communism; marketing; exporting; potential; market analysis; networks; distribution channels. |
| Organisation(s) |
Kyrgyz Shampany Joint Stock Company
|
| Countries |
Pacific |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
1996 |
| Level |
Undergraduate |
| Links of Interest |
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