| Case Title |
Orange Juice Vendor in Morocco |
| Case Author(s) |
Leo Paul Dana Teresa Elizabeth Dana
|
| University |
Nanyang Technological University |
| Abstract |
This case revolves around a family business in Marakech. The purpose of the case is to make students think about and discuss product differentiation in a highly competitive market.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-030 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
3 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Differentiation; marketing; sales strategy; bazaar economy; tourism; competition. |
| Organisation(s) |
|
| Countries |
Africa |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Late 1990s |
| Level |
Undergraduate |
| Links of Interest |
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| Back |