| Case Title |
Fleuriste Al Orchidee, Egypt |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
Dying roses were wilting beside the shrivelled gladiolus at the store window of Fleuriste Al Orchidee, a mostly empty shop on one of Cairo's most prestigious streets, Chareh Kasr El Nil. It was 1995, and the quality of the flowers seemed to have steadily declined over the years. Turnover was slow at best, and prospects for increased sales were grim. The manager did not want to waste the wilted flowers, but neither could he sell them. He did not have any formal marketing education, and was not sure what to do. Yet, he was expected to report to the family who had inherited the business from its founder.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-042 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
4 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Marketing; family business; changing demographics; quality; demand; management; changing patterns of consumption. |
| Organisation(s) |
Fleuriste Al Orchidee
|
| Countries |
Africa |
| Industry |
Retail & Merchandising |
| Period Covered |
mid-1990s |
| Level |
Undergraduate |
| Links of Interest |
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