| Case Title |
International Beverage Company, Vietnam |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
As the US normalised relations with Vietnam, both Coca-Cola and PepsiCo started to penetrate the market. IBC of Vietnam became a bottler for Pepsi, but Coca-Cola was already better known. IBC soon became leader, ahead of its competition.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-017 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
5 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Promotion; positioning; advertising; new product entry; regulation; bureaucracy; pricing; market leader; competitor; first mover advantage |
| Organisation(s) |
International Beverage Company
|
| Countries |
Vietnam |
| Industry |
Food, Beverages & Tobacco |
| Period Covered |
Mid-1990s |
| Level |
Undergraduate |
| Links of Interest |
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| Back |