| Case Title |
Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market |
| Case Author(s) |
Ishani Chakraborty Sachin Govind S.S. George
|
| University |
ICFAI Center for Management Research, India |
| Abstract |
Bajaj Auto Limited (BAL) is one of the leading players in the Indian two-wheeler market, the second largest two-wheeler market in the world.
The case traces the company's rise to dominance in the scooter segment of the market, and its eventual fall, against a backdrop of changes in customer tastes and preferences.
It describes the reasons for the shift in demand and discusses the initiatives that the company undertook to regain lost ground. The case also discusses the competition in the Indian scooter market, and ends with a brief discussion on recent developments in the two-wheeler market. |
| Available In |
ECCH Case Collection |
| Publisher |
ICFAI Center for Management Research (ICMR) |
| Publisher Case No. |
306-644-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
2006 |
| ISBN |
|
| Case Length |
21 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
306-644-8 |
| Pages (TN) |
7 pgs |
| Issues |
Examine the evolution of an industry -- specifically, the Indian two-wheeler industry -- over time, and the challenges faced by the dominant players with the industry being liberalized and opened up to competition; appreciate the impact of the economic, social, and cultural changes on the fortunes of an industry; analyze the strategies adopted by a company to stay relevant in a changing environment; understand the importance of keeping track of changing customer needs and preferences and adopting a customer-oriented product strategy; gain insights into competition in the Indian two-wheeler market. |
| Organisation(s) |
Bajaj Auto Ltd
|
| Countries |
India |
| Industry |
Automobile & Automotive |
| Period Covered |
1999 - 2006 |
| Level |
Postgraduate |
| Links of Interest |
Bajaj's Website
|
| Back |