| Case Title |
CHINT Group (B): Moving Up The Value Chain |
| Case Author(s) |
Nie, Winter; Lu, Abraham Hongze
|
| University |
IMD - International Institute of Management Development |
| Abstract |
CHINT was determined to move up to the high-end segment of the market. It had the choice of either organic growth or external growth via acquisitions. The case focuses on CHINT's efforts to enter the high-end segment. It needed to make decisions with regard to product, price, distribution channel, technology, design, brand, and value proposition for this segment. Learning objectives: How to implement the new market strategy?
*Abstracts reprinted with the permission of IMD - International Institute for Management Development* |
| Available In |
The IMD case collection at the European Case Clearing House |
| Publisher |
IMD - International Institute of Management Development |
| Publisher Case No. |
IMD-3-2108 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
2009 |
| ISBN |
|
| Case Length |
3 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Chinese entrepreneurs; China's reform; Industrial electrical products; Growth strategies; Multinationals competing in China; Moving up the value chain; Chinese companies going global; Good-enough market; Low cost competition; Strategy |
| Organisation(s) |
CHINT
|
| Countries |
China |
| Industry |
Electrical Equipment |
| Period Covered |
2009 |
| Level |
Undergraduate/Postgraduate |
| Links of Interest |
CHINT's Website
|
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