| Case Title |
Hong Kong Convention and Exhibition Centre: Project Seat-Riser (A) |
| Case Author(s) |
Peter Yuan Claude P. Lanfranconi
|
| University |
Richard Ivey School of Business |
| Abstract |
Hong Kong Convention and Exhibition Centre (HKCEC), a trade infrastructure owned by Hong Kong Development Council and operated by the New World Group, was the most prestigious convention and exhibition venue in Hong Kong. After hosting several musical events in Hall Three of HKCEC, the management of HKCEC decided to actively market Hall Three to concert organizers during the off-season. These events could bring in substantial rental income per day. Seat-risers had been leased and temporarily installed for these events, but the cost was prohibitively expensive for concerts booked for short durations, such as concerts by visiting international performing artistes, a segment that HKCEC intended to target. The director of operations of HKCEC had been trying to find the most cost-effective solution to provide a seat-riser for Hall Three. There were three options: to purchase a seat-riser, to rent a seat-riser for the duration of booked events, or to rent a seat-riser for the entire off-season period. He must analyse the options and find the solution that would be attractive to concert organizers, the most cost-effective with the least risk to HKCEC, and consistent with HKCEC's current operations. *Abstract reprinted with the permission of Ivey Publishing* |
| Available In |
The Ivey case collection |
| Publisher |
Ivey Publishing |
| Publisher Case No. |
9B00B021 |
| Distributor(s) |
Ivey Publishing
European Case Clearing House
|
| Pub/Rev Date |
2000 |
| ISBN |
|
| Case Length |
8 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
8B00B21 |
| Pages (TN) |
8 pgs |
| Issues |
Management Accounting, Cost / benefit analysis, cost accounting, contribution analysis, international business, accounting, finance |
| Organisation(s) |
Hong Kong Convention and Exhibition Centre (HKCEC)
|
| Countries |
Hong Kong |
| Industry |
Business Services & Equipment |
| Period Covered |
1999 |
| Level |
Undergraduate/Postgraduate |
| Links of Interest |
HKCEC's website
|
| Back |