| Case Title |
Paul Smith in Japan |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
Paul Smith is successful in London. Internationalisation is a natural phase of growth, but understanding Japanese culture is a challenge. A good case for discussion.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-015 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
4 pgs |
| Teaching Note |
No |
| Pub TN Ref No. |
|
| Pages (TN) |
|
| Issues |
Entrepreneurship; Japan; expansion; culture; values; pricing; marketing. |
| Organisation(s) |
Paul Smith Ltd
|
| Countries |
Japan |
| Industry |
Retail & Merchandising |
| Period Covered |
1997 |
| Level |
Undergraduate |
| Links of Interest |
|
| Back |