Case Title	Hewlett-Packard (HP) i-Community at Kuppam in India: Social Investment through e-Inclusion
Case Author(s)	Ajit Shankar R. N. Sanjib Dutta
University	ICFAI Center for Management Research, India
Abstract	HP's i-community project at Kuppam in AP, was one of the company's e-inclusion initiatives. These initiatives were taken up in order to bridge the digital divide by providing access to information and communication technology (ICT) to an increasing number of people across the globe. The Kuppam i-community project aimed to make Kuppam a self-sustaining economy through the creation of appropriate technology innovations for the local community. HP tried to carry what it learnt in Kuppam to other parts of India and outside India. The case details the planning that HP undertook to execute the project. The case also indicates the role of partnerships in the success of the Kuppam i-community project. The case ends with an assessment of how HP was able to generate stakeholder value through its engagement at Kuppam.
Available In	ECCH Case Collection
Publisher	ICFAI Center for Management Research (ICMR)
Publisher Case No.	706-009-1
Distributor(s)	European Case Clearing House
Pub/Rev Date	2005
ISBN
Case Length	11 pgs
Teaching Note	Yes
Pub TN Ref No.	706-009-8
Pages (TN)	3 pgs
Issues	Linking corporate social responsibility activities with new market development; role played by NGOs and partners in increasing the effectiveness of CSR activities; advantages of bringing in a systems perspective as compared to a reductionistic perspective in business operations; creating CSR initiatives based on understanding the needs of the target population, rather than offering an initiative based on what a company can offer; and how a company replicates its learning from one region.
Organisation(s)	Hewlett Packard
Countries	India
Industry	Furniture, Textiles, Crafts & Jewellery
Period Covered
Level	Postgraduate
Links of Interest	HP's Website
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