| Case Title | Handling the Haze: National Tourist Organisations in South East Asia |
| Case Author(s) |
Joan C. Henderson
|
| University | Nanyang Technological University |
| Abstract | The case describes the financial turmoil and environmental pollution which affected South East Asia in 1997 and the implications for tourism, especially for National Tourist Organisations. It summarises the decline in visitor arrivals and the response of the official agencies to the challenges created by the adverse circumstances, raising questions about the ability of such offices to cope with the demands made upon them and the effectiveness of their strategies. The focus is on Indonesia, Malaysia and Singapore as the countries most affected by the crisis. The material is suitable for students on undergraduate travel and tourism courses, affording an insight into the work of public sector tourism agencies and designed for seminar discussion on their roles and responsibilities, the relationship between tourism and the external environment and issues of destination marketing. *Abstract reprinted with the permission of the European Case Clearing House* |
| Available In | The Nanyang Case Collection |
| Publisher | The Asian Business Case Centre, NTU |
| Publisher Case No. | ABCC-07-97-003 |
| Distributor(s) | The Asian Business Case Centre European Case Clearing House |
| Pub/Rev Date | 1997 |
| ISBN | |
| Case Length | 5 pgs |
| Teaching Note | Yes |
| Pub TN Ref No. | ABCC-07-97-003(TN) |
| Pages (TN) | 3 pgs |
| Issues | Destination marketing; international tourism; responding to crises. |
| Organisation(s) |
|
| Countries | Indonesia, Singapore, Malaysia |
| Industry | Hospitality And Tourism |
| Period Covered | 1997 |
| Level | Undergraduate |
| Links of Interest |
Singapore's Ministry of Environment homepage Malaysia's Department of Environment homepage Indonesia's Environmental Impact Management Agency homepage |
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