| Case Title |
Managing a Battle Re-Enactment and Living History Event |
| Case Author(s) |
Joan C. Henderson
|
| University |
Nanyang Technological University |
| Abstract |
The case summarises preparations for a battle re-enactment and living history event organised by a local authority. It describes key stages in the decision making process and the principal participants, as well as giving a brief account of the operation of the event over a weekend in 1996. Issues raised include those of contributory factors to successful event management, the role and responsibilities of local authorities in the provision of visitor attractions and the relationship between history, heritage and tourism. It affords students on undergraduate travel, tourism and leisure courses an insight into the range and variety of tourist attractions, opportunities and constraints affecting public sector activity and approaches to presenting the past - forming the basis for seminar discussions and related project work.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-97-002 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1997 |
| ISBN |
|
| Case Length |
5 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
ABCC-07-97-002(TN) |
| Pages (TN) |
3 pgs |
| Issues |
Event management; marketing; heritage tourism; local authority and tourism. |
| Organisation(s) |
|
| Countries |
Europe |
| Industry |
Hospitality And Tourism |
| Period Covered |
1996 |
| Level |
Undergraduate |
| Links of Interest |
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| Back |