| Case Title |
British Airways PLC. |
| Case Author(s) |
Leo Paul Dana
|
| University |
Nanyang Technological University |
| Abstract |
This case is about British Airways spending £60 million to give itself a global image. One means to globalisation is to franchise - several issues arise.
*Abstract reprinted with the permission of the European Case Clearing House* |
| Available In |
The Nanyang Case Collection |
| Publisher |
The Asian Business Case Centre, NTU |
| Publisher Case No. |
ABCC-07-98-051 |
| Distributor(s) |
The Asian Business Case Centre
European Case Clearing House
|
| Pub/Rev Date |
1998 |
| ISBN |
|
| Case Length |
12 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
ABCC-07-98-051(TN) |
| Pages (TN) |
3 pgs |
| Issues |
International business; franchising; airline business; globalisation; strategy; marketing; technology; advertising; public relations; image. |
| Organisation(s) |
British Airways PLC.
|
| Countries |
Global |
| Industry |
Airlines & Aviation |
| Period Covered |
Late 1990s |
| Level |
Undergraduate |
| Links of Interest |
|
| Back |