| Case Title |
Indiagames Ltd.: Mobile Games and Beyond |
| Case Author(s) |
Namratha V. Prasad Sachin Govind S.S George
|
| University |
ICFAI Center for Management Research, India |
| Abstract |
The case study traces the transformation of Indiagames Ltd, one of the top five mobile game development companies in the world, from a multimedia training center to a global leader in game development. It describes how the company marketed its products, and also discusses the strategic partnerships and alliances that the company entered into, in order to sustain its competitive edge. The case also discusses the challenges that the company faces in game development and marketing, and ends with a brief discussion on the company's future prospects. |
| Available In |
ECCH Case Collection |
| Publisher |
ICFAI Center for Management Research (ICMR) |
| Publisher Case No. |
306-409-1 |
| Distributor(s) |
European Case Clearing House
|
| Pub/Rev Date |
2006 |
| ISBN |
|
| Case Length |
24 pgs |
| Teaching Note |
Yes |
| Pub TN Ref No. |
306-409-8 |
| Pages (TN) |
3 pgs |
| Issues |
Learn more about the global and Indian mobile gaming industry; identify the various options available for growth for a startup company in a developing market, and appreciate the importance of having the right investors, entering into the right partnerships and alliances, and choosing the right markets; gain insights into the challenges faced by companies operating in fast-evolving, high technology, people-intensive industries in general, and the mobile gaming industry in particular. |
| Organisation(s) |
Indiagames Ltd.
|
| Countries |
India |
| Industry |
Computer Software & Services |
| Period Covered |
1999 - 2006 |
| Level |
Postgraduate |
| Links of Interest |
Indiagames Ltd's Website
|
| Back |