Case Title The Restructuring of ABB India
Case Author(s) Yamini Aparna K. Vivek Gupta
University ICFAI Center for Management Research, India
Abstract The case discusses the organizational problems faced by ABB India, a subsidiary of ABB Group, the Swiss-Swedish electrical engineering conglomerate, in the late 1990s, which significantly affected its financial performance. It examines the restructuring exercise initiated by Ravi Uppal, the new managing director of the company. The restructuring mainly focused on changing the work culture, overcoming beauracracy, introducing performance based compensation system, increasing the number of channel partners, cost-cutting and thrust on exports and services. The case then describes the benefits of the restructuring exercise and the challenges for ABB India in the near future.
Available In ECCH Case Collection
Publisher ICFAI Center for Management Research (ICMR)
Publisher Case No. 305-047-1
Distributor(s) European Case Clearing House
Pub/Rev Date 2005
ISBN
Case Length 11 pgs
Teaching Note Yes
Pub TN Ref No. 305-047-8
Pages (TN) 3 pgs
Issues Understand the organizational problems faced by ABB India in the late 1990s; examine the restructuring exercise implemented by ABB India to revive its financial performance; critically analyze the strategies adopted by Ravi Uppal to enable the makeover of ABB India; and chart a growth strategy for ABB India in the near future.
Organisation(s) ABB
Countries India
Industry Food, Beverages & Tobacco
Period Covered 1998 - 2004
Level Postgraduate
Links of Interest ABB India's Website

ABB's Website













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