| Case Title | SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery |
| Case Author(s) |
Neela Radhika A. Vivek Gupta
|
| University | ICFAI Center for Management Research, India |
| Abstract | The case gives a detailed account of the battle between two of the world's leading breweries - Anheuser-Busch (AB) and SABMiller to takeover Harbin Brewery, the fourth largest brewery in China. The case explores the circumstances that led SABMiller to invest in Harbin and details the circumstances that forced that company to launch a hostile takeover bid for control of Harbin. It then examines the efforts made by Harbin to prevent the takeover attempt by SABMiller and also details the emergence of AB as a potential white knight, which eventually won the takeover bid for Harbin. Finally, the case explores who benefited most from the deal - AB, SABMiller, the Harbin Board or Harbin shareholders. |
| Available In | ECCH Case Collection |
| Publisher | ICFAI Center for Management Research (ICMR) |
| Publisher Case No. | 304-350-1 |
| Distributor(s) | European Case Clearing House |
| Pub/Rev Date | 2005 |
| ISBN | |
| Case Length | 23 pgs |
| Teaching Note | Yes |
| Pub TN Ref No. | 304-350-8 |
| Pages (TN) | 7 pgs |
| Issues | Hostile Takeover, Takeover Defense Strategies, Beer Industry in China. |
| Organisation(s) |
SABMiller Plc.
Anheuser-Busch Incv
|
| Countries | China |
| Industry | Food, Beverages & Tobacco |
| Period Covered | 2002 - 2004 |
| Level | Postgraduate |
| Links of Interest |
SABMiller's Website Anheuser-Busch's Website |
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