Case Title Wall's Polka Acquisition
Case Author(s) Khan B A
University Lahore University of Management Sciences, Pakistan (LUMS)
Abstract In 1994 Lever Brothers Pakistan tried to acquire Polka Ice Cream for Rs 600 million. Polka refused the bid, demanding instead Rs 1 billion. One year after the launch of Wall's Ice Cream by Lever Brothers in 1995, Polka approached Wall's with an offer to merge the two companies. The decision focus of this case is whether Wall's should acquire Polka and if so at what price?
Available In LUMS Case Research Centre Collection
Publisher LUMS
Publisher Case No. 02-586-2002-1
Distributor(s) LUMS
Pub/Rev Date 2003
ISBN
Case Length 8 pgs
Teaching Note Yes
Pub TN Ref No. 02-586-2002-3TN
Pages (TN)
Issues Business valuation
Organisation(s)
Countries Pakistan
Industry Food, Beverages & Tobacco
Period Covered 1994-96
Level Postgraduate
Links of Interest An overview of the ice-cream industry in Pakistan















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